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Like most early FM stations, WHK-FM mostly simulcast the Top 40 programming of its AM sister station.In 1966, in an effort to make the medium more commercially viable, the U. Federal Communications Commission (FCC) mandated that FM stations could no longer duplicate the programming of their AM sister stations.
From the onset, Helton's streamlined artwork resulted in an aggressive, yet family-friendly symbol for the station, one that continues to endure more than 40 years later.
The WMMS studios are located at the former Centerior Energy building in the Cleveland suburb of Independence, while the station transmitter resides in neighboring Seven Hills.
The WMMS call letters first referred to an owner – "Metro Media Stereo" – but have since taken on a variety of other meanings.
Seeing a small but significant groundswell of support for the medium in the market, WHK-FM adopted a new progressive rock format on August 15, 1968.
WHK-FM became one of a handful of commercial stations in the country to try that format, many of which were owned by Metro Media.The WMMS Coffee Break Concerts were booked by Denny Sanders and hosted by Len "Boom" Goldberg, Debbie Ullman, and later, Matt the Cat.